PM directional thesis
Nicotine hits the brain fast and hard, locking smokers into one brand for life, which is why these are the highest-margin consumer products around.
“in the case of nicotine, inhaled through a cigarette or a vaping product, Nicotine is incredibly powerful, and the respiratory system is a very fast delivery mechanism. So you get this very rapid stimulation of people's pleasure sensors, and lo and behold, it creates these very strong secondary reinforcers which make people very brand loyal.”26:09claim_id
mcl_6e0468c70082280501open evidence ↗Human-reviewed public claim.
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