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SNAPSnap's stock keeps sliding as its core ad revenue crawls while rivals compound; one-off cash deals like Perplexity only paper over a platform that can't build its own AI monetization.
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SSNAPSHORT
Snap's stock keeps sliding as its core ad revenue crawls while rivals compound; one-off cash deals like Perplexity only paper over a platform that can't build its own AI monetization.
$4.90
— pendingSourceEddy Cue Joins for Apple's 50th, Artemis Launch, Jamie Dimon's Plan, Save Snap Now, SpaceX IPO
“Some of it was stock in Perplexity. Yeah, but there was a huge cash component. Yeah. And unclear if the other companies mentioned Gemini OpenAI or Anthropic would have been able to match that, how aggressive Perplexity was getting. And so it's possible Snap's logic was, hey, we can do this deal with Perplexity, and then it's native in our app. It's easy enough to swap it out at a later date.”