FWONK

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      "claimText": "Formula 1 is a $21B scarce social/prestige asset car companies must join; dual-wield trade as Cadillac/Audi enter.",
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        "excerpt": "So I think our, you know, our initial thought was this was just going to be more shoulder programming. There's been shows done before. So I don't think any of us anticipated it having the impact on the sport that it had. Two teams didn't actually participate. In year one, and they got all sorts of grief from, from their partners, their fans. Um, you know, I've always been— I'm a huge fan of racing, and I think about that 1981 Long Beach Grand Prix, and I think about the impact it had on me."
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